This Easter weekend, many of us will herd small children to National Trust properties for the annual egg hunts. It’s a hugely successful event with choc giant, Cadbury’s, now in its 10th
year. It’s hard to think of a less controversial brand partnership than these two family-friendly, iconic institutions… yet somehow this year they were at the centre of a religious scandal that incurred the wrath of the Prime Minister. And no, it didn’t happen on April Fool’s Day, I checked.