Web

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23 Aug Introducing… Kim!

We wanted to give you all a deeper insight into the lovely team members here at Formedia and have decided to start with Kimberley, our Office Manager. Kim is one of the longest serving team members, having started seven years ago! Starting as an Account Manager, she now supports each department to ensure the smooth running of projects and manages the HR side of things. Here’s how our conversations went:
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17 Jul Website Essentials For The Construction Industry

The construction industry operates very much in the “you are only as good as your last job” camp. Therefore, one of the challenges we face as a digital media company, is that those within the building trade always say that they get much of their work through “word of mouth”. Whilst this may well have been the only credentials they needed 10 years ago, today potential customers are far more inclined to do some online research before choosing who builds their new extension, re-tile their roof or builds a whole new wing of their school.
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18 Feb Dove Real Beauty Sketches – best marketing campaign of the century?

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower females by using the ‘everyday woman’ in its advertisements. This focus on natural beauty was a strong juxtaposition to the highly sexualised representation of feminine beauty that was seen elsewhere in the media.
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17 Nov 5 Ways To Improve Your Blog

When you’re looking for content online, you’re bound to stumble across a blog - from a stay-at-home dad giving parenting tips, to a business showing off its products and services. Some use it to convey thoughts via the web and others have developed them into an income generating facility. However, there is an art to getting your voice heard, try out our five handy tips!  
  1. Make your mark
First impressions count and you need a refined design that reflects your expertise and appeals to your target audience. Have a look online and you’ll find layouts you can download and, with a little design magic, make your own.
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17 Nov Website Trends You Shouldn’t Go Into 2016 Without Ditching

  DON’T WRITE AN ESSAY   With so much content flooding the internet daily, users get bored and quickly! Consumers will scan through your website and won’t give it the attention that you desire. Cut any essay like content into quick, easy to congest bullet points. Illustrative icons get the message across quicker than any copy could. The design of the lettering you choose should also be large and easy to read.   DON’T LET SPACE CRAMP YOUR STYLE
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