Best Accountancy  

Category
Design, Web
About This Project

Brief

Originally comprising two offices based in Plymouth and Newton Abbot, BestAccountancy Services LLP made the momentous decision to split into two separate businesses. The Plymouth branch, headed up by John Best, was keen to have a fresh start and present a strong new identity. We were briefed to supply a complete rebrand, new logo, stationery and website.

 

Approach

We started with the company name, shortening the trading name to the far catchier ‘Best Accountancy’. They wanted to leave behind an outdated blue and navy logo, complete with a set of balance scales. In stark contrast, we provided a look that was modern, bright, with a dash of vivid pink – a far cry from the branding before! New copywriting and collecting a host of case studies gave the website a whole new feel. And after two workshops, we cemented the brand guidelines and created a set of stationery to complete the transition.

 

Results

The website is clean, uncluttered and informative; offering free advice in the blog and up-to-date case studies to flaunt the firm’s expertise. The stationery is modern and striking, helping the business present itself afresh and in a whole new light. We are continuing to work with the team to get all their marketing materials looking equally as impressive.