Centre for Reproduction & Gynaecology Wales

Category
Design, Web
About This Project

Brief

CRGW is the leading independent fertility specialists in Wales. Aware of our work in the medical sector, they chose us to develop the branding and website for this new venture. It was an important step for this business and we needed to deliver a striking design with a well-performing website.

Approach

Starting with a workshop to set the creative brief, we provided two differing design options, before finalising the chosen branding. The website was developed before being search engine optimised with key phrases to connect to potential clients. As technology moved on we made it mobile responsive to allow for 70% of the traffic being on tablet and mobile devices.

Result

We launched the site and the traffic grew quickly. CRGW is now one of the highest profiled and best performing IVF clinics in the UK. This growing practice, based at the foot of the Welsh valleys, proudly carries the brand we developed.