Peninsula Enterprise

Category
Public Relations
About This Project

Brief

We were appointed by Peninsula Enterprise to maximise exposure of the ‘Inspiring Women in Business’ support programme. Our expertise was needed to promote and drive attendance at the LOVE Digital workshops for women in business and female entrepreneurs.

Approach

We created newsworthy content demonstrating the need for women-focused business support and the potential growth this could provide for the region. Research, a visually interesting prop (a bespoke designed super-sized LOVE Digital branded light switch) and compelling case studies gave this campaign a number of different areas of appeal.

Results

Working with the client, Local Authorities and the Government Equalities Office, we impressed with smooth-running and fast-paced activity. High quality press coverage was generated in pivotal regional titles. And the flagship LOVE Digital workshop was a success, with strong attendance and a near perfect feedback score from delegates.