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18 Feb Dove Real Beauty Sketches – best marketing campaign of the century?

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower females by using the ‘everyday woman’ in its advertisements. This focus on natural beauty was a strong juxtaposition to the highly sexualised representation of feminine beauty that was seen elsewhere in the media.
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