Author: FormediaPR


19 Mar A catch up with our Business Development Director, Jonathan Mills

Tell us about your new role? With the backing of the team under Anna’s guidance, I’m excited for the opportunity to focus on growing the company and building relationships. My day-to-day will certainly be varied and covering the region means there are plenty of early starts and late finishes! It will all be worth it, I’ll be able to invest in spending time with our clients, both old and new!
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04 Mar Five minutes with Formedia’s Managing Director, Anna Murray

Congratulations on your new role as Managing Director at Formedia. How does it feel? I am very excited about nurturing and growing this company. It’s taken a fair bit of blood, sweat and tears over the last six years to triple the size of the team, win incredible clients, bring in new systems and processes, and significantly grow the business. I have every faith this is just the beginning of our story and that we will go from strength to strength now.
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20 Dec Digital Marketing: Getting your message heard

From social media (content creation, strategic guidance, management and analysis) and digital newsletters, to website design, updates, blogs and SEO, we can support across a variety of digital marketing. Our integrated approach to digital means we know how to utilise your channels to reach new audiences, generate new business opportunities and increase awareness of your team and business.
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09 Oct Business Networking – Is it still worth it?

From breakfast baps and lunches in swanky hotels, to 6’oclock cocktails and delicious/meticulously planned dining experiences, there is a plethora of business networking opportunities - each heralding their events as the ‘best’ way to make new connections. But with so many options, is business networking still valuable, or are we all mostly just tempted by the free food or fancy venue?
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11 Sep The importance of the user journey

The user journey is an important concept - it allows you to make value-driven decisions based on how consumers interact with your business. It has repeatedly proven that the benefits of retaining consumers are huge. Not only is it less expensive to retain a customer than to acquire one, but also by nurturing them throughout the customer journey, including post-purchase, you can increase their lifetime value, and create a brand advocate.
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09 Mar The KFC Chicken Shortage: A Masterclass in PR Crisis Communications?

In February of this year, chicken lovers across the country were left up in arms after scores of KFC outlets across the country closed their doors, leaving them unable to gain access to their favourite fast-food treats for almost a week. The reason? A chicken shortage, thanks to a fault in the supply chain - with an early and hiccup in their newly signed contract with renowned delivery firm DHL, plus a lack of contingency planning, turning out to be a recipe for disaster.
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31 Jan GDPR: What you need to know

Most of us will be aware of the new General Data Protection Regulation (GDPR) by now – and in just a few short months, on 25th May 2018, the new data regulations come into force, replacing the Data Protection Act. We’ve highlighted 5 key changes, to make you aware of how it could affect you and offer some tips on how you can prepare.
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