We wanted to give you all a deeper insight into the lovely team members here at Formedia and have decided to start with Kimberley, our Office Manager. Kim is one of the longest serving team members, having started seven years ago! Starting as an Account Manager, she now supports each department to ensure the smooth running of projects and manages the HR side of things.
Here’s how our conversations went:
The construction industry operates very much in the “you are only as good as your last job” camp. Therefore, one of the challenges we face as a digital media company, is that those within the building trade always say that they get much of their work through “word of mouth”. Whilst this may well have been the only credentials they needed 10 years ago, today potential customers are far more inclined to do some online research before choosing who builds their new extension, re-tile their roof or builds a whole new wing of their school.
In the wake of National Cream Tea Day, good old scotch pancakes and hot cross buns are being abandoned on the shop shelves, with sales of scones, jam and clotted cream continuing to soar. However, you can’t mention cream tea without bringing up the age-old debates – from toppings, to pronunciation – which continue to divide families and the nation. Stirring up a range of problems, we have made it slightly easier to settle the arguments this year, leaving us with more time to enjoy the delicious treat!
Encouraging Debate
Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new campaign for V24, a 60ml protein drink, with adverts showing a blonde woman in a black crop top, exposing her stomach next to just two words – “Think Small”.
This Easter weekend, many of us will herd small children to National Trust properties for the annual egg hunts. It’s a hugely successful event with choc giant, Cadbury’s, now in its 10th year. It’s hard to think of a less controversial brand partnership than these two family-friendly, iconic institutions… yet somehow this year they were at the centre of a religious scandal that incurred the wrath of the Prime Minister. And no, it didn’t happen on April Fool’s Day, I checked.
As we come out of the January blues and into the fresh February of 2017, I wonder how many people have kept to their New Year’s resolutions?! More to the point, how many New Year’s resolutions were along the lines of; “I will eat healthier and treat my body like a temple” … I know mine certainly was!
It’s been an exciting year in digital marketing, and despite the various ups and downs, the past twelve months have been overwhelmingly positive, with a wealth of new technology shaping the way brands have started to engage with their target audiences. (more…)
Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?
Dove: how to build a brand
In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower females by using the ‘everyday woman’ in its advertisements. This focus on natural beauty was a strong juxtaposition to the highly sexualised representation of feminine beauty that was seen elsewhere in the media. (more…)
You can’t have failed to have heard about the great VW fiasco with cars fitted with the larger diesel engine not being quite as green as was advertised. In fact, the cars could actually switch into a test mode to tick all the boxes in the workshop and revert to the default setting once away from the diagnostic equipment. The result was some very bad PR for VW, and with 11 million vehicles affected, a large financial headache.
The customers’ trust has been dented, and the VW America boss has admitted it ‘totally screwed up’ – but actually the manufacturer has cheated to boost sales of its vehicles and with a multi-billion dollar sum set aside to put the matter straight, it’s a real mess for VW. (more…)
When you’re looking for content online, you’re bound to stumble across a blog – from a stay-at-home dad giving parenting tips, to a business showing off its products and services. Some use it to convey thoughts via the web and others have developed them into an income generating facility. However, there is an art to getting your voice heard, try out our five handy tips!
First impressions count and you need a refined design that reflects your expertise and appeals to your target audience. Have a look online and you’ll find layouts you can download and, with a little design magic, make your own. (more…)