F.H. Crocker

Design, Marketing, Web
About This Project

FH Crocker has a reputation for craftsmanship and excellence, helping to breathe new life into properties with decorative plastering, for over 100 years. However, its website was old and outdated, containing little information, poor navigation and a cluttered design.


In order to stay competitive and attract new contracts, including renovation, restoration and insurance work, a fresh website was desperately needed. We developed four logo concepts, before they settled on a more traditional Tudor Rose to represent tradition and their experience.


Maintaining the current brand theme, we designed a new website that focused on the variety of services the company offers, as well as profiling the products they sell. This project is a fine example of a multi-functional website, which helps bring the art of decorative plastering to life on the screen, showcasing the power of high quality photography.


To compliment the website, the team also designed and wrote the copy for a brand new brochure. The design was in keeping with their new brand and we worked closely with our printing company to create a stunning patterned gloss finish over a matt laminate.


Once the foundations were put in place, we wrote and designed an introductory email, which was distributed to a database we purchased full of potential future clients of FH Crocker & Co. From this, our client saw a massive increase in web traffic and phone enquiries. We look forward to seeing what the future holds for this client.


“I am very pleased with the work that the team at Formedia has done for us. They provided a very professional service, which in turn has received positive feedback, resulting in potential future contracts and contacts for us. We will certainly be using their services again.”

Jonathan Lidstone, Managing Director, FH Crocker & Co


Click here to view the website

Click here to view the brochure