News

29 Jun The Cream Tea Rivalry… And Other Debates

In the wake of National Cream Tea Day, good old scotch pancakes and hot cross buns are being abandoned on the shop shelves, with sales of scones, jam and clotted cream continuing to soar. However, you can’t mention cream tea without bringing up the age-old debates – from toppings, to pronunciation - which continue to divide families and the nation. Stirring up a range of problems, we have made it slightly easier to settle the arguments this year, leaving us with more time to enjoy the delicious treat!

31 May Shock Tactics: PR Genius?

Encouraging Debate Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new campaign for V24, a 60ml protein drink, with adverts showing a blonde woman in a black crop top, exposing her stomach next to just two words – “Think Small”.

13 Apr A Storm in an Egg Cup

This Easter weekend, many of us will herd small children to National Trust properties for the annual egg hunts. It’s a hugely successful event with choc giant, Cadbury’s, now in its 10^th year. It’s hard to think of a less controversial brand partnership than these two family-friendly, iconic institutions… yet somehow this year they were at the centre of a religious scandal that incurred the wrath of the Prime Minister. And no, it didn’t happen on April Fool’s Day, I checked.