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18 Feb Dove Real Beauty Sketches – best marketing campaign of the century?

Posted at 16:13h in Marketing, Public Relations, Web by 0 Comments
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Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower females by using the ‘everyday woman’ in its advertisements. This focus on natural beauty was a strong juxtaposition to the highly sexualised representation of feminine beauty that was seen elsewhere in the media.
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17 Nov The VW Disasters – What Can Be Learned From It

Posted at 15:15h in Public Relations by Jonathan Mills 0 Comments
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  You can’t have failed to have heard about the great VW fiasco with cars fitted with the larger diesel engine not being quite as green as was advertised. In fact, the cars could actually switch into a test mode to tick all the boxes in the workshop and revert to the default setting once away from the diagnostic equipment. The result was some very bad PR for VW, and with 11 million vehicles affected, a large financial headache.   The customers’ trust has been dented, and the VW America boss has admitted it ‘totally screwed up’ - but actually the manufacturer has cheated to boost sales of its vehicles and with a multi-billion dollar sum set aside to put the matter straight, it’s a real mess for VW.
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