About This Project


When start-up animal charity, Refuge4Pets, approached us requiring brand creation and designs for promotional materials, including leaflets and pop up banners, we were keen to offer our services. The charity, an animal fostering service for victims of domestic violence and abuse, had great plans for the South West and we wanted to get involved.



The sensitive subject matter needed a sensitive approach and we explored themes, colours and designs to start bringing the brand to life. The colours chosen were welcoming and bright, confident and unique, promoting a brand that was far from intimidating. The two selected logo options, which were both used to ensure flexibility across promotional materials, reflected the concept of Refuge4Pets; that animal welfare is at the heart of what they do.



Using their new brand and promotional materials, the charity has got off to a flying start. Here’s what they had to say:

“Formedia really listened to us and interpreted our brief perfectly! They worked efficiently and nothing was too much trouble. We are really pleased with our brand and the feedback from our partners and supporters has been great.” Mary Wakeham, Founder of Refuge4Pets