20 Dec Digital Marketing: Getting your message heard
From social media (content creation, strategic guidance, management and analysis) and digital newsletters, to website design, updates, blogs and SEO, we can support across a variety of digital marketing. Our integrated approach to digital means we know how to utilise your channels to reach new audiences, generate new business opportunities and increase awareness of your team and business.
Just some of our most recent work includes designing, developing and launching a new website for Sherford, one of the region’s largest new community developments, with its slick, user-friendly design making it easy for users to navigate and find out the latest community and construction news. This year also saw us establish Sherford’s social media channels, create an online brochure, as well as continuing with our series of e-newsletters – now being read by an engaged and growing audience of over 1,000 people.
Working with leading chefs and celebrities, the Tanner Brothers, our management of their Plymouth-based brasserie’s social media channels has helped them to reach an audience of nearly 300,000 people nationwide. Implementing creative social media tactics has also worked for Cornwall based mining conveyancing firm, Mining Searches UK, and by ensuring its LinkedIn page is a hub of regular, engaging and informative content, this year alone has seen their professional following grow by 100%, reaching a national, professional audience.
We understand how to implement a social media strategy to generate measurable results, whether it is analysing audiences, growing followings, generating new business leads, running campaigns and competitions, or making a bigger impact with targeted, boosted posts – all our digital activity is designed to make a lasting impression, tailored to each client.
From designing simple holding pages, to complex data driven software, our digital team has delivered website builds for local, national and international clients. Using the latest technology, we provide clients with contemporary websites that are user and SEO friendly on all devices. We’ve developed websites for developers, retailers, charities, health authorities, local government, medical societies, doctors, contractors, community projects and individuals. Our Content Management Systems are designed to make running and maintaining websites straightforward for clients, giving them control over how the site runs and evolves.
Our expertise was utilised earlier this year by leading national regeneration development specialists, Urban Splash, in support of its public consultation event for Plymouth’s iconic Civic Centre. Our role included securing digital media adverts, designing and distributing mail shots, creating content for social media and the Civic microsite, as well as managing and monitoring social media channels, driving awareness and attendance of what was one of the most important public consultation events in the city. Our media buying activity also includes identifying audience-appropriate media, buying space and creating eye-catching graphics and content for digital titles on a regional and national basis, for the likes of Sherford, Clip ‘n Climb – as well as national leisure operator Fusion Lifestyle.
Our integrated approach means we use our digital expertise to devise activity and create content for a variety of audiences and businesses. We keep up with digital trends, love to take innovative approaches, create compelling content and implement strategic campaigns to drive meaningful results for our clients