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17 Jul Website Essentials For The Construction Industry

The construction industry operates very much in the “you are only as good as your last job” camp. Therefore, one of the challenges we face as a digital media company, is that those within the building trade always say that they get much of their work through “word of mouth”. Whilst this may well have been the only credentials they needed 10 years ago, today potential customers are far more inclined to do some online research before choosing who builds their new extension, re-tile their roof or builds a whole new wing of their school.

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29 Jun The Cream Tea Rivalry… And Other Debates

In the wake of National Cream Tea Day, good old scotch pancakes and hot cross buns are being abandoned on the shop shelves, with sales of scones, jam and clotted cream continuing to soar. However, you can’t mention cream tea without bringing up the age-old debates – from toppings, to pronunciation – which continue to divide families and the nation. Stirring up a range of problems, we have made it slightly easier to settle the arguments this year, leaving us with more time to enjoy the delicious treat!

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31 May Shock Tactics: PR Genius?

Encouraging Debate

Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new campaign for V24, a 60ml protein drink, with adverts showing a blonde woman in a black crop top, exposing her stomach next to just two words – “Think Small”.

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13 Apr A Storm in an Egg Cup

This Easter weekend, many of us will herd small children to National Trust properties for the annual egg hunts. It’s a hugely successful event with choc giant, Cadbury’s, now in its 10th year. It’s hard to think of a less controversial brand partnership than these two family-friendly, iconic institutions… yet somehow this year they were at the centre of a religious scandal that incurred the wrath of the Prime Minister. And no, it didn’t happen on April Fool’s Day, I checked.

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18 Feb Dove Real Beauty Sketches – best marketing campaign of the century?

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?

 

Dove: how to build a brand

In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower females by using the ‘everyday woman’ in its advertisements. This focus on natural beauty was a strong juxtaposition to the highly sexualised representation of feminine beauty that was seen elsewhere in the media. (more…)

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17 Nov The VW Disasters – What Can Be Learned From It

 

You can’t have failed to have heard about the great VW fiasco with cars fitted with the larger diesel engine not being quite as green as was advertised. In fact, the cars could actually switch into a test mode to tick all the boxes in the workshop and revert to the default setting once away from the diagnostic equipment. The result was some very bad PR for VW, and with 11 million vehicles affected, a large financial headache.

 

The customers’ trust has been dented, and the VW America boss has admitted it ‘totally screwed up’ – but actually the manufacturer has cheated to boost sales of its vehicles and with a multi-billion dollar sum set aside to put the matter straight, it’s a real mess for VW. (more…)

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17 Nov 5 Ways To Improve Your Blog

When you’re looking for content online, you’re bound to stumble across a blog – from a stay-at-home dad giving parenting tips, to a business showing off its products and services. Some use it to convey thoughts via the web and others have developed them into an income generating facility. However, there is an art to getting your voice heard, try out our five handy tips!

 

  1. Make your mark

First impressions count and you need a refined design that reflects your expertise and appeals to your target audience. Have a look online and you’ll find layouts you can download and, with a little design magic, make your own. (more…)

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17 Nov Website Trends You Shouldn’t Go Into 2016 Without Ditching

 

DON’T WRITE AN ESSAY

 

With so much content flooding the internet daily, users get bored and quickly! Consumers will scan through your website and won’t give it the attention that you desire. Cut any essay like content into quick, easy to congest bullet points. Illustrative icons get the message across quicker than any copy could. The design of the lettering you choose should also be large and easy to read.

 

DON’T LET SPACE CRAMP YOUR STYLE (more…)

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