Shock Tactics: PR Genius?

Shock Tactics: PR Genius?

Encouraging Debate

Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new campaign for V24, a 60ml protein drink, with adverts showing a blonde woman in a black crop top, exposing her stomach next to just two words – “Think Small”.

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